About Buyline

Empowering small and medium-sized businesses with innovative, accessible financial solutions

At a Glance

The Buyline Story

Founded in 2019, Buyline has grown from a bold Norwegian vision into one of the UK's most promising fintech providers.

  1. Norwegian Roots

    Buyline Holding AS is a Norwegian holding company with 260+ shareholders, providing a strong foundation for growth.

  2. FCA-Regulated

    Buyline Ltd, our 100% owned UK subsidiary, is fully FCA-regulated — ensuring the highest standards of compliance and consumer protection.

  3. Smart Technology

    We leverage automation, analytics, and low-friction onboarding to deliver fairer, faster finance for retailers across in-store, e-commerce, and telesales channels.

  4. Experienced Leadership

    Our team combines decades of experience from Klarna, Barclays, Close Brothers, and other leading fintech and retail finance institutions.

Mission Unlocking Growth for Underserved SMEs

We aim to close the financing gap for small and medium-sized businesses. By making Point-of-Sale finance seamless, accessible, and trusted, we help retailers grow with confidence — backed by cutting-edge technology and a customer-first approach. We focus on niche SME sectors, build long-term partnerships, and deliver fairer finance through automation and analytics.

Growth

Proven Performance

From startup to scale-up — Buyline's 2024 results speak for themselves.

  1. 540%

    Growth in loan applications year-over-year

  2. £14.5m

    Written loans in our growing portfolio

  3. 250+

    Active retail partners across the UK

  4. 4.8/5

    Trustpilot rating with low default rates