Buyline is applying for a listing on the Oslo Stock Exchange

We make it easy for small and medium-sized retailers to offer flexible payment plans at checkout. A fast-growing fintech in a large, underserved market.

Point-Of-Sale Financing

Scalable Point-Of-Sale Financing for Underserved SMEs

We help small and medium-sized retailers offer their customers simple, flexible payment plans at checkout — something traditionally reserved for larger businesses.

  1. Strong Market Opportunity & Rapid Growth

    Targeting a £2.1bn underserved SME finance market in the UK, with a loan book projected to grow from £8.4m to £56.3m by 2028.

  2. Proven Leadership & Regulatory Strength

    Led by experienced leaders from Klarna, Barclays, and Close Brothers, operating under full FCA regulation with AI-driven compliance oversight.

  3. Scalable Technology & Low-Touch Operations

    In-house platform enables efficient onboarding and loan management, built to scale without adding complexity.

  4. High Partner Retention & Diversified Portfolio

    20% of new leads come from partner referrals, supported by a balanced, sector-diversified loan book that reduces risk and strengthens long-term yields.

See the Full Picture

Download our prospectus for a closer look at the opportunity, the numbers, and the road ahead.

Company Presentation

Read more about Buyline’s business, growth, and market opportunity.

Interim Consolidated Financial Statements as of 30 June 2025
Our subsidiaries

Buyline UK

Buyline is our FCA-regulated UK subsidiary and the operational core of the group. It provides flexible Point-of-Sale finance to SME retailers, handling everything from partner onboarding and credit decisioning to loan servicing.

Visit buyline.co.uk

About Buyline Holding AS

Empowering SME growth through smart finance, innovation, and trusted partnerships across the UK and beyond.

Investors

Smart, scalable finance tailored for SME growth.